Introduction

Brightfire, LLC (“Brightfire”) has created this Privacy Policy in order to disclose its use of consumer data collected about you. This Privacy Policy is effective as of January 1, 2011. Any questions regarding this policy should be directed by email to support@brightfire.net. The following discloses Brightfire’s information gathering and dissemination practices for the website brightfire.net

Information Collected and Received

Brightfire may collect or receive information about each person who registers with the Brightfire website including, but not limited to, user name, password, first and last name, email address, street address, gender, occupation, and interests. Brightfire also collects information on the pages you access and other information you may volunteer, such as survey information.

Uses of Information

Brightfire may use information that we collect about you to: (i) deliver the products and services that you have requested; (ii) manage your customer relationship and provide you with customer support; (iii) perform research and analysis about your use of, or interest in, our products, services, or content, or products, services or content offered by others; (iv) communicate with you by e-mail, postal mail, telephone and/or mobile devices about products or services that may be of interest to you either from us, or other third parties; (v) develop and display content and advertising tailored to your interests on our site and other websites; (vi) verify your eligibility and deliver prizes in connection with promotions, contests and sweepstakes; (vii) enforce our terms and conditions and privacy policy; (viii) manage our business; and (ix) perform functions as otherwise described to you at the time of collection.
We may use financial information to match you with other companies, to verify your identify, to protect against or identify possible fraudulent transactions, otherwise as needed to manage our business.
We use other companies to perform services necessary to our operations. In the course of providing these services, those companies may have access to your personal information. By contractual agreement, those companies must treat your information in accordance with this Privacy Policy. However, we will not be liable for any damages that may result from the misuse of your personal information by these companies.
Brightfire may use your IP address to help diagnose problems with Brightfire’s server and to administer Brightfire’s web site. Your IP address may also be used to help identify you and your online profile and to gather broad demographic information.
Brightfire’s site’s registration form requires users to give Brightfire contact information (such as your name and email address) and demographic information (such as your zip code, age, or income level). Brightfire uses customer contact information from the registration form to send the user information about Brightfire. The customer’s contact information is also used to contact the user when necessary. Brightfire may use demographic and/or profile data to tailor the visitor’s experience on Brightfire’s site, show the visitor content that Brightfire thinks you may be interested in, and display content according to your preferences. The demographic and profile data may be shared with advertisers on an aggregate basis. We may also disclose, on an anonymous basis, statements made by our customers.

Security

Brightfire uses industry-standard technologies when transferring and receiving consumer data exchanged between Brightfire and other companies to help ensure its security. This site has security measures in place to protect the loss, misuse and alteration of the information under Brightfire’s control. Brightfire’s servers are backed up regularly and protected by security systems.

Cookies

“Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Brightfire’s site uses cookies to keep track of your session, shopping cart, and advertising delivery. Brightfire may also use cookies to deliver content specific to your interests and to save your password. Brightfire may use an outside ad company to display ads on Brightfire site. These ads may also contain cookies. While Brightfire uses cookies in other parts of Brightfire’s web site, cookies received with banner ads are collected by Brightfire’s ad company and Brightfire does not have access to this information.

Links

Brightfire may create links to other web sites. Brightfire will make a reasonable effort to link only to sites that meet similar standards for maintaining each individual’s right to privacy. However, many other sites that are not associated or authorized by Brightfire may have links leading to Brightfire’s site. Brightfire cannot control these links and Brightfire is not responsible for any content appearing on these sites.

Amendments

Brightfire may amend this policy at any time. If Brightfire is going to use personally identifiable information collected through Brightfire’s corporate site in a manner materially different from that stated at the time of collection Brightfire will notify users via email and/or by posting a notice on Brightfire’s Web site for 30 days prior to such use. This Privacy Policy may not be otherwise amended except in a writing that specifically refers to this Privacy Policy and is physically signed by both parties.
Successors and Assigns

This Privacy Policy inures to the benefit of successors and assigns of Brightfire.

Contacts

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this web site, you can contact support@brightfire.net. Upon request, Brightfire will provide you with access to information (e.g. name, address, phone number) that Brightfire collects and maintains about you. This site gives you the following option for changing and modifying information previously provided.

Opt-Out

Brightfire’s site provides users the opportunity to opt-out of receiving communications from Brightfire. To opt-out of receiving our communications, you can (i) enter your email address at unsubscribe@brightfire.net; or (ii) send postal mail to:

Brightfire
9020 N Capital of Tx Hwy
Suite I-380
Austin, TX 78759